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Hype girl aesthetic11/12/2023 ![]() Somewhere along the social media lifespan, it seems as though we've got a little confused and now we're into a phase where the aesthetic is dictating our choices. Whether it's rearranging items on tables, going in search of the perfect photo location, or performing a photo shoot over your Sunday breakfast, the need to create a 'highlight reel' aesthetic on Instagram and TikTok seems to have fully taken hold of us. The word 'aesthetic' has become so woven into our vernacular that I no longer remember a time in which I wasn’t aware of making something 'aesthetic'. ![]() The hashtag has acquired over 1.4 billion views on TikTok and is an immediate reminder of how a love for aesthetics has come to define our feeds, inspirations, and lives. ![]() The trend is just a singular example of our infatuation with aestheticism. But, underneath it all, could the lifestyle of aesthetic be stifled by rigidity? Is chasing the 'that girl' life encouraging an overbearing dependence on structure, convention, and expectation? On the surface, she's an untouchable female power force that attacks her day with vigour and confidence, powered by flipclock alarms and a skincare fridge. Then it's yoga, skincare and a matcha latte before the day has even really started for the rest of us. She rises at 5am, makes her bed, and switches on her sunset lamp. A trend that sprang up mainly on TikTok some months ago. The same goes for our current obsession with being 'that girl'. As we whirlwind through a variety of trends and aesthetics, some lasting for mere months, some dominating cyberspace, we rarely take a pause to reflect on what we’re signing ourselves up to. And yet, despite all of this, we want to be a part of it. But, who actually is 'that girl', and why are we so obsessed with being her?īy now we're pretty used to the nuances of the social media world at it's worst a never-ending conveyor belt of fads, materialism, and hustle culture. As a scroll I tell myself it's time my alarm-ridden, chaotic morning routine (currently powered more by stress than spirulina), was like this. It’s the fifth bowl of perfectly assembled oats I’ve seen this morning who knew chia seeds could be such a point of contention? The videos continue matching workout sets, a green juice, some time for journaling, and a fashion show to find the perfect outfit, all seemingly before 7am before the sun has risen and the rest of the world has even rubbed the sleep from their eyes.
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